Social media remains a central focus for businesses looking to reach new and old customers online, according to a survey of 376 business professionals about their strategies with online marketing.Facebook still dominates among industries, with 88 percent of survey respondents saying they turn to that network to promote their brands. Marketers also are growing more satisfied with Facebook ads for outreach. The number of participants using Facebook
Key Takeaways Although leadership is one of the most crucial skills in the world of business, many business owners seem to overlook its importance. Leaders are great listeners and communicators, and they trust their team.Rosalynn Carter once said that a leader takes people where they want to go and that a great leader takes people where they don’t necessarily want to go, but ought to be.We are mostly surrounded by doers, and only a minuscule nu
If you're not careful about how you respond to clients over email, you could risk losing contracts, damaging your reputation, and even being sued for breach of confidentiality. Forbes.com offers some of the following tips to avoid PR nightmares and liability offenses with your email behavior.Beware of hitting the “reply all” button. If you’re responding to multiple contacts, delete the email thread history in your message to avoid potential
Gary Gold says “being in play” — having ongoing conversations — with leads is how you become their designated agent.If you’ve already started a dialogue with someone looking for a house, you’ll be the first one they call when they’re ready to move forward.But if you go MIA for several days, they’ll find another agent.It’s important to “be in play” with as many leads as possible. Always stay engaged with your book of leads v
Why CMAs, appraisals and listing prices aren't always importantKey Takeaways Many buyers mistakenly listen to the advice of friends and family before consulting an agent. A home is always worth what the highest bidder is willing to pay.With an extreme shortage of housing inventory plaguing many markets across the country, many homeowner wannabes are locked in an epic struggle to purchase a home.Unfortunately, some of these buyers are receiving ad
Key Takeaways Only 5 percent of the population has high drive and strong people skills, but almost all mega-producers share this combination. Mega-producers focus on what they love to do and delegate everything else.What characteristics separate mega-producers from all the rest? More importantly, what steps can you take to put yourself on the path to stellar production?Here are seven characteristics of mega-producers:1. They posses the behavioral
Think about what you can do to make the transaction smooth and simple for yourself and the buyersKey Takeaways Be clear in communicating intentions about selling "as is" upfront to avoid confusion. Consider doing some preliminary due diligence to make the transaction process go smoother for yourself and the buyer.Selling a home “as is” sounds simple enough, right?A buyer can conduct whatever inspections or due diligence they want, but the sel
How to keep your cool when everyone else is losing itKey Takeaways It’s not about you; it’s about your clients and the transaction. Don't react to other people's anger or aggression.Co-written with Lynn Wheeler.Yep, it’s that time of year again: The time when you’re running crazy with your hair on fire and your phone melting in your hands; when you need six more hours in the day to get everything done; when you’re juggling multiple off
Facing the challenges of low inventory, acknowledging the facts and pushing forwardKey Takeaways Some sellers are developing unreasonable expectations in this seller's market. Investors and baby boomers aren't selling as expected, which is contributing to the issue of low inventory.We are in what I call an epic seller’s market, and it is impacting every aspect of business from lead generation to how we use technology.The seller’s market is fu
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